Conceived by Severe Studio and Northside Creative, Harriet, is a mini magazine which represents the beautiful suburb of Northcote in Melbourne, it is published 3 times a year, with a minimum print run of 14,000 every issue. Northside Creative provided all creative direction and graphic design to see this great little magazine come to life every issue.
The design and content of Harriet reflects the unique shopping and living experience of Northcote, with articles that capture the lives and stories of the area. Regular topics include food, fashion, art, festivals, music, environment, wellbeing and community. Distribution includes hand delivery to over 8000 homes in the Northcote area. Harriet is also delivered to businesses in Northcote and fringing Northcote, these areas include parts of: Westgarth, Fitzroy North, Brunswick East, Fairfield, and Thornbury.
With the aim of attracting tourists and visitors to come to the Northcote area Harriet is be distributed at targeted venues such as cafes and information centres across Melbourne. Areas include hot spots and feed areas such as Melbourne City, St Kilda, North Melbourne, Yarraville and many more.